Tuesday, February 2, 2010

Market a product in an ocean of challenges..


Fair Trade Lebanon works with 12 partner cooperatives and 250 independent producers; the NGO has identified in each one of them a unique regional product. The team later launches discussions with its historic French importer Artisanat SEL in order to evaluate the demand and the potential of foreign markets.

So far, Artisanat SEL has been placing yearly orders (of around one or two containers per year) which have been keeping FTL going. Today, you may come across the products in France and Europe (view Artisanat SEL food catalogue), but also in Canada, in Montreal (Kif Kif store and other selective outlets) and soon in Edmonton.

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