Tuesday, July 6, 2010

All eyes on South Africa

This summer, the FIFA World Cup has got all eyes on South Africa. See how football opens up perspectives for fair trade producers…


Fair Trade Labeling Organizations (FLO) represent 24 organizations working to secure a better deal for producers. FLO own the FAIRTRADE MARK, the product label that certifies that the international Fair Trade standards have been met.

One of the objectives of those standards is to provide an additional Fairtrade Premium to producers, which can be invested in projects that enhance social, economic and environmental development.
In the video, the fairtrade certified winery Stellar Organics is using the fairtrade premium to initiate a recreational project for its workers and their children. The winery is actually building a football field, changing rooms and social clubs.
More here.


Source of Picture , video and info: FLO website

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